Privacy Policy

Who we are

El Caporal Western Wear (“El Caporal,” “we,” “us,” or “our”) operates the website and retail services described on this site. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, create an account or profile, place an order, join our email list, contact us, or otherwise interact with our services.

Controller / business contact: El Caporal Western Wear, 1840 Ranch Market Drive, Fort Worth, TX 76102; email hello@elcaporalww.com; phone (817) 555-0142.

Information we collect

We collect information you provide directly and information collected automatically when you use our site.

• Identity and contact data: name, email address, phone number, billing and shipping addresses.
• Account and preference data: order history lookups, wishlist items stored on your device, marketing preferences, and similar profile details you choose to save.
• Transaction data: products purchased, order amounts, payment status, and related fulfillment details. Payment card data is processed by our payment provider (for example, Stripe) and is not stored in full on our servers.
• Communications: messages you send through contact forms, email, phone, or social channels.
• Technical and usage data: IP address, browser type, device identifiers, pages viewed, referring URLs, approximate location derived from IP, and interaction events collected through cookies, pixels, and similar technologies.
• Marketing data: newsletter subscription status, campaign engagement, and promotional code usage where applicable.

How we use information

• Process, fulfill, and support orders, returns, exchanges, and customer service requests.
• Create and maintain account-related features, wishlists, and preferences you request.
• Send transactional messages (order confirmations, shipping updates) and, where permitted, marketing communications such as new arrivals and offers (including welcome discounts).
• Improve our website, product assortment, fraud prevention, security, and analytics.
• Comply with legal obligations, enforce our terms, and protect our rights, customers, and business.

Legal bases (where required)

Where privacy laws require a legal basis (for example, GDPR/UK GDPR), we rely on one or more of: performance of a contract (processing orders); legitimate interests (securing our services, improving the storefront, preventing fraud); consent (email marketing and certain cookies/advertising tools); and legal obligation (tax, accounting, and regulatory requirements).

Cookies, analytics, and advertising

We and our partners may use cookies, local storage, pixels, and similar technologies to remember preferences, keep your cart, measure site performance, and (where enabled) support advertising measurement. You can control cookies through your browser settings. Disabling some cookies may affect site functionality.

If we use tools such as Google Analytics or Meta Pixel, those providers may process usage data under their own policies. Where required, we will present consent choices for non-essential cookies and advertising tags.

How we share information

We do not sell personal information for money. We may share information with service providers who assist with hosting, commerce platforms, payments, shipping carriers, email delivery, analytics, customer support, and security—under contracts that limit use to providing services to us.

We may also disclose information if required by law, legal process, or governmental request; to protect rights, safety, and property; in connection with a merger, acquisition, financing, or sale of assets; or with your direction or consent.

Retention

We retain personal information for as long as needed to provide services, maintain business and tax records, resolve disputes, and meet legal requirements. Marketing subscription records are kept until you unsubscribe or request deletion, subject to suppression-list retention needed to honor opt-outs.

Your rights and choices

Depending on your location, you may have rights to access, correct, delete, or export personal information; object to or restrict certain processing; withdraw consent; and opt out of marketing emails (unsubscribe link in each message).

Residents of certain U.S. states (including California and others with consumer privacy laws) may have additional rights to know, delete, correct, and opt out of “sale” or “sharing” of personal information for cross-context behavioral advertising, and to limit use of sensitive personal information where applicable. To exercise rights, email us at the address above. We will verify requests as required by law and will not discriminate against you for exercising privacy rights.

Children

Our services are not directed to children under 13 (or the age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected such information, contact us and we will take appropriate steps to delete it.

Security and international transfers

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure.

If you access our site from outside the United States, your information may be processed in the United States or other countries where our providers operate, which may have different data-protection rules than your home country.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date reflects the latest revision. Material changes will be posted on this page. Continued use of the site after an update constitutes acceptance of the revised policy where permitted by law.